BrightHR is a software tool that allows bosses of small to medium businesses to run their HR logistics more quickly and efficiently.
They wanted a bold campaign that somehow featured a celebrity. Step forward the most loved HR manager of all, Harry Redknapp! Retired form football, Harry is filling his days as an HR manager – running things the only way he knows how - just not very well. Until the3 boss attempts to substitute him with the BrightHR app.
Master 90 sec commercial
Behind the scenes
As a follow up to the original commercial, we produced a suite of 3 more to demonstrate the three features and benefits of using the app.
24/7 expert advice phoneline
Log health & safety quickly and easily
Approving holidays quickly whilst on the go
Log your health & safety reports easily and quickly
Call for expert advice
Approve holidays on the go
Creative Direction: Neil D. Walker
Creative and copywriting: Lisa Goldie
Art Direction: Neil D. Walker & Rory Imlach
ACCOUNT MANAGER: JENNI JONES
Production: Chief Films
Producer: Nick Crossely
Director: Cris Mudge
Photography: Jon Parker Lee