McTears Auctioneers, a Scottish auctioneers with ambitions to become as well known in Scotland as Bonhams and Christies. They wanted a commercial that communicated their various USPs in manner that came across as friendly and approachable to the modern buyer and seller. In total, eight versions 10 sec commercials were created. In each commercial break or interspaced throughout a specific programme the viewer would see three or four commercials. Sold?
Voiceover is David Hayman.